How often do you check your Facebook each day? Your Twitter feed? Instagram? Pinterest? Pretty often, right? Now think about how often your customers or prospective customers use those same networks. That’s a huge opportunity!

Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.

Paid social media advertising campaigns provide unique advantages compared to traditional pay-per-click (PPC) options on Google.

Whether you’ve been on social networks for a while or are just getting established, it is key to develop your brand and promote it. Understanding how each network can work for your business is paramount